When it comes time to sell a life insurance policy, understanding your options will be crucial. Most policyholders will begin their journey by speaking to companies that buy policies directly. These sort of companies typically offer a lower amount of money to purchase the policy quickly.
There’s no bidding war or anything like an auction that could drive the offer price up. Companies that buy policies directly offer lower amounts hoping policyholders won’t take the time to pursue higher offers or enter a policy auction.