Providers that buy for institutional money are the backbone of this market. They are also, by design, disciplined. A fund gives a provider a mandate: this range of ages, this range of face amounts, this required return. The provider bids inside that box and passes on everything else.
That is why the same policy can get a strong bid from one provider and nothing at all from another. It is rarely about the policy being good or bad. It is about whether it fits the mandate the buyer is working to that quarter. The only way to find out which mandates your policy fits is to put it in front of several of them.